I am an experienced graphic designer, battle-tested in print and web. I have evolved from junior designer, to lead designer to art director, always loving the challenges of new projects. I approach the design process as the marriage between aesthetics, content and purpose. This understanding has helped me transition from one industry to another fairly quick.
Through out my career I have been lucky enough to work on some fabulous print and web projects. And no matter what I do, my creative process has a simple goal: to create design solutions that produce results for your company.
Designed website templates and custom websites for the company’s top clients.
Created the company’s logo, brand and created all marketing, promotional material for the company.
Designed website templates and custom websites for the company’s top clients.
Created the company’s logo, brand and created all marketing, promotional material for the company.
Created the brand and identity of this loca lifestyle magazine. Designed all the templates and created the unique content for high gloss luxury publication. Color corrected, retouched and pre-pressed all files for this monthly magazine.
Designed website templates and custom websites for the company’s top clients. Created the company’s logo, brand and created all marketing, promotional and print ads.
Under HCP aboard, designed several high quality books. Among those Puerto Rico’s 2007 Tourism Guide, the Hyatt-Regency’s annual book for each of their hotels and the Carnival Center of Performing Arts’ Prologue to Greatness, which was awarded the Magnus Opus Grand Award for Best Overall Editorial Publication.
Redesigned the brand and identity of this local/national lifestyle magazine. Designed all the templates and created the unique content for 9 individual cities and a local signature. Color corrected, retouched and pre-pressed all files for this bimonthly magazine.
Redesigned the brand and identity of this local lifestyle magazine. Designed all the templates and created the ads for the clients of the magazine. Created and delivered 98 pages of this bimonthly magazine, from all aspects of design, color correction, retouching, prepress and approval.
Created the brand and identity of this new men’s magazine. Designed all the templates, from the general guidelines to the smallest of details. Gathered photographers, illustrators, photo retouchers and freelancers to produce the visual content of the magazine. Supervised the preflight, color approval and printing process for the magazine.
Followed the basic design guidelines of Maxim Magazine and created a targeted approach for the US Hispanic and Latin American markets. Responsible for 5 different editions of the monthly magazine. Supervised photographers, illustrators, photo retouchers and pre-press staff to obtain the quality standards required for this publication.
Senior designer for Loft magazine, a men’s publication for the US Hispanic and Latin American markets. Designed the main stories, feature articles and fashion editorials for the magazine. As brand director, was accountable for all of the publication’s communications, such as press kits, media kits, ads, business reply cards, direct mail, newsletters and the website.
Designed the biggest and most popular portal for the Andean Region. Designed and directed all of the communications regarding the portal for newspapers, magazines, television and radio. The portal was later acquired by Terra Lycos.
Lead designer for several accounts of the agency. Created print campaigns from the concept to detail for companies in the area of technology, telecommunications and consumer products.